Social media is important because it allows you to reach, nurture, and engage with your target audience-no matter their location. ‘’When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue,’’ Carla Colavini 10th grade said. Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. Social media can influence consumer’s purchase decisions through reviews, marketing tactics and advertising. Essentially, social media vastly impacts our ability to communicate, form relationships, access and spread information, and to arrive at the best decision. ‘’We need social media in our life because without it we would not get information from it,’’ Carla Colavin 10th grade said. Today’s social media is important because people would communicate with each other and they would get more information out of social media and business people would get even more information.
