While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider. Social media came about at a time after the world had, in many ways, become one. Technology and the Internet have made it so we can connect with anyone, anywhere, anytime. ‘’We know more about each other than we ever did before,’’ Marisol Denova (10th grade) said. When decades ago we might have only had the ability to have allegiance to one group that we physically had to walk down the street to the town hall for, we now have all these micro groups that we can be a part of from the comfort of our couch, all thanks to the Interests and social media. ‘’The most specific interests or hobbies have groups online that we can be part of,’’ Denova (10th grade) said. Now that everything has moved online, including businesses, consumers have hundreds and thousands of choices to search for on their computer while sitting right at home. Therefore consumers want more accountability and more transparency when it comes to making a decision about their purchase. Social media is a perfect platform for businesses to communicate this kind of information.
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